Would you leave your job if your company did things contrary to your values? Who should be held accountable for a company’s impact on society or the environment – the CEO or middle management?
How much would American consumers be willing to pay for a product that supports a cause they care about? How many Americans dislike being asked at the cash register to donate money for a charity?
These are some the questions answered in Do Well Do Good’s Second Annual Public Opinion Surveys on Cause Marketing and Sustainability. This year’s findings have been released! Download the summary reports here to read the surprising results:
To read the press releases, click on links below.